Anew Chiropractic isn’t your average chiropractic clinic; their alternative approach focuses on a new approach to, and relationship with healing. Anew’s strength is in individualized care, giving patients the physical and mental ability to heal properly, and facilitating a new incredible, quality of results.
Dr. Rachel Frontain was opening a new practice in Alberta. First and foremost, she needed a name for her clinic, then an accompanying brand that would capture the attention of new clients while reflecting her unique approach. Lastly, given the nature of her clients it was important the brand be clear and concise, easily understandable for patients who had suffered brain trauma.
Matter developed a name for the new practice by focusing on the value Dr. Rachel offers her patients. "Anew" is an easy to remember, beautiful and hopeful word that implies turning over a new leaf and making a fresh start. Like the name, the brand itself represents the dawning of a new day, which is why the monogram includes a circle rising over the ‘A’, representing the rising sun. Matter then produced print collateral and social templates for the brand to keep messaging and aesthetics consistent across all touch points. Unusual for a clinic’s look and feel, Anew’s bright, vibrant colour pallet brings the brand to life by reflecting the refreshed way patients feel, as well as Dr. Rachel’s own bright, inspiring personality.
Finally, Matter worked with Studio Dialog to produce a beautiful and compelling launch video as an introduction to the new brand.
Anew’s brand communicates exactly what Dr. Rachel does—gives patients a ray of hope for smooth and rewarding recovery through her chiropractic services. With the ability to communicate its value now effectively, Anew was able to stand out from other clinics, resulting in increased clientele. The brand contains a perfect balance of structure and modularity that stands the test of time.